The second law, I believe, is very applicable for social entrepreneurs because it gives us the principle to help us position our social entrepreneurship to be more sustainable and have the greatest impact.
In my post, The Go-Giver Law 1: The Law Of Compensation, I used the example from my business intentionally rather than from the Charities and Not-for-Profit Organisations I have been involved with. As social entrepreneurs, you most likely “give more in value than you take in payment” as part of a way of life. Social Entrepreneurs tend to be givers instinctively and have a strong sense of social responsibility, empathy and compassion. It is these three traits that move us into action to see change but it is the next law that will help us bring change on a bigger scale and be financially rewarded in the process.
The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
In the book, Pindar’s friend, Nicole, puts it this way “The First Law determines how valuable you are, in other words, your potential success, how much you could earn. But it’s the Second Law that determines how much you actually do earn.” This law is directly related to the impact, in particular, the lives that you touch and the financial success that you have through your social entrepreneurship.
For example, my social entrepreneurial project adds great value not only for the malnourished children but also to the people that get involved in giving through consumption. They get the benefit in enjoying better health and the joy of knowing they are making a difference in the lives of these children. While this is wonderful for individuals, my goal is to make an even greater impact through linking thousands of consumers to thousands of at-risk children all over the world. That is the Law of Compensation!
How do we do we serve more people? I think a big factor to making a greater impact is through social networks. Social Networks are powerful tools in social entrepreneurship and now is the time to harness the power of the latest form of social networks – social media. I am working on a free report called “Using Social Media For Greater Impact”. If you leave your details below, I will send it to you soon.
The most important thing is to treat your social entrepreneurship as having a big impact, even if it doesn’t yet. See it as what it will be, not as it is. Sometimes when we are laying the foundations for something great, it can take a lot of time and perseverance. Don’t ever lose your belief in your cause, be patient and remember your ‘why’. This morning I was reading the parable about the mustard seed in the bible (Mark 4:30) and it made me think about this. The mustard seed is smaller than any of the seeds on earth but when it is sown, it grows up and becomes greater than all the herbs, and has large branches for the birds to nest. While it starts off small, it has a greater purpose.
What I want you to do today is to write down some strategies you can use to increase the number of people that you serve. Then start to put them into place.