A key to the ultimate success of social entrepreneurship is the creation of an innovative new technology for solving an existing global problem. As the lack of proper nutrition has become epidemic in both industrialized and developing countries, the supplementation of essential nutrients has become a critical strategy for protecting health.
The problem is that although there have been major relief efforts for decades now focusing on alleviating starvation and hunger, new evidence shows that this strategy is doing little to reduce the growing incidence of malnutrition in third-world countries.
New research is also indicating that only 1% of the population are getting all the necessary vitamins and minerals needed for proper nutrition and health.
Until recently, synthetically made vitamins and inorganic minerals have provided the only source for standardized levels of these essential nutrients. Synthetic vitamins are made from coal tar or petroleum; and due to their low cost they are the primary choice of manufacturers of both nutritional supplements and enriched foods. Inorganic minerals, either mined or by-products of a chemical process, also provide an inexpensive source for supplementation, but do not have the solubility of minerals found in food.
Fruits and vegetables make vitamins in their tissues and then bond them to various minerals, fats, polysaccharides, amino acids and other vital Phytochemicals to create what is called a food matrix. Minerals become more soluble in food and this matrix of nutrients provides the co-factors required by the body for the proper absorption and utilization of all essential nutrients. It has become clear that the human body was designed to obtain its nutritional requirements from food.
As a result, food based health products, such as “super” juices, have proliferated the market in recent years. On the surface they look like a good alternative to synthetically made supplements. Unfortunately, when scientifically analyzed, super juices have been shown to contain less than one percent of the recommended daily requirement of the most vitamins and minerals. This has left consumers the poor choice of standardized but synthetically made supplements, or non-standardized and nutritionally deficient food-based supplements. Major relief organizations around the world have had almost no alternative to inexpensive synthetic supplements or synthetically enriched grain-based cereals.
In 2007 Mannatech filed international patents on the nutrition industry’s first supplement to provide standardized and nutritionally effective levels of natural and plant-sourced vitamins, minerals and Phytochemicals, called PhytoMatrix®. To address the needs of the world’s most vulnerable children, Mannatech utilized this same patented technology to specially formulate PhytoBlend™ powder, a product made available exclusively to not-for-profit organizations fighting malnutrition in developing countries around the world.
Based on Real Food Technology solutions, PhytoBlend powder can help provide children with their daily nutritional needs and, most importantly, help combat the devastating effects of malnutrition. Since PhytoBlend™ powder is synthetic free and contains nutrients from natural plant sources, children can now get standardized and nutritionally effective amounts of vitamins and minerals from Real Food Technology solutions in a way that has never been possible before. Its powder form makes it flexible in use, providing a practical and easy way to make any meal nutritious. The ready-to-use powder complex can be added to virtually any meal, and with a serving size of 0.75 grams (0.23 teaspoons), children will hardly realize they are eating a nutritious meal. Now, every child can get the nutrient support they deserve.
Social Entrepreneur Business Strategy
Mannatech has set up Give For Real “donation through consumption” program, which allows consumers to help nourish the world’s most vulnerable children by nourishing themselves. Their goal is to link millions of consumers worldwide directly to the needs of millions of malnourished children.
To find out more about this social entrepreneurial model being used to champion the cause of malnutrition, click here.