Often as leaders we can become so focused on furthering our cause or motivating those we’re leading to do something, but one of our responsibilities as leaders is to bring value to those around you. A good leader motivates others to action, but a great leader not only motivates but brings value to those they lead. If you bring value into the lives of others you will find that they want to follow, they will want to reciprocate.
Whenever you give something to someone, usually that person feels a connection to you. This is the law of reciprocity and can basically be summed up by stating the golden rule: Do unto others as you would have others do unto you.
However it goes one step further than this. The law states that whatever you do will be returned back to you or you will reap what you sow. In other words, if you want to create success for yourself, help someone else become successful. When your focus is to bring value to the world, you will find that it will bring financial sustainability for your business because it will be authentic and respected.
As Social Entrepreneurs, our mission or core reason for doing what we do should be to add value to the lives of others.What matters in business, whether it is defined as ‘social’ or not, is the value that it adds to society. Google may not be a social enterprise but its innovation has added great value to people’s lives. Social Entrepreneurs also need to look out as much as they look in. We can help business people in every sector recognise that all companies should be driven to add value as well as make a profit.
What value are you bringing to the world?