Social Entrepreneurs need to be able to tap into Public Compassion for their cause. 

You may have the best solution for a major problem, you may have done all the groundwork to establishing your social entrepreneurial project but unless you are able to harness the public compassion for the cause you will find it very hard to implement change. Your success rests in part on tapping into the public capacity for compassion and strategically contributing to that capacity. As Social Entrepreneurs we need to think about the social environment in which our social entrepreneurship takes place.

Social Entrepreneurship is often about pulling off a complex and challenging social project or program.Today’s problems are so widespread and pervasive that they require public participation in their solutions.

For example, when I talk about the statistics of one child dying every 6 seconds from Malnutrition, I focus on the one child not the statistics. This motivates me to want to be the catalyst for change. What I need to do is connect into the public compassion and help them focus on the one child too otherwise it will just be another statistic for them. Being compassionate, in this case, is not about doing a good or nice thing, it is about life and death. Continue reading “Cultivating Public Compassion” »